All photography provided by Amanda Clarke

In 2010 I quit my stable senior manager job to co-found and lead my own tech startup called Insane Logic. 

The journey

I spent the first two years in my bedroom and then in 2012 I won UnLtd's Big Venture Challenge and then got into Telefonica's accelerator Wayra. These two "wins" changed everything and I was able to start to build a team and I made an amazing group of lifelong friends from the rest of the cohorts. 

All the Wayra 2012 winners - such great friendships made with this lot!

When I came out of Wayra in 2013 I raised an angel round and then a bit later I went on to raise a series A VC round. The SAAS product MyChoicePad has helped over 100,000 people so far across the UK with their speech and language issues. I started out working with families, then moved onto schools and then care home chains, local authorities and the NHS. I wouldn't have got anywhere without my team of dedicated speech and language therapists. They really are gold. I have learnt so much from them.

All built on six years of evidence based research and I'm very proud of our achievements. I exited this company in 2016, took some time out before starting my next one Iris Speaks.

Meeting the Duke of York at Wayra

Meeting the Duke of York at Wayra

Speaking at a UNICEF event around technology innovation

Speaking at a UNICEF event around technology innovation

 After taking a break in 2016 I was asked to join Ananda's investment team. Now I get to sit on both sides of the table.

Getting into The Sunday Times was pretty good :)

Getting into The Sunday Times was pretty good :)


You need to ask yourself, ‘Where do you want to work: startups, mid-size or large companies?’ …If you find yourself debating the ‘startup versus large company’ choice you’ve already chosen the big company. Entrepreneurship isn’t a career choice it’s a passion and obsession.
— Steve Blank, Entrepreneur, Mentor and Author

ACHIEVEMENTS

Since there are many days you feel you are losing in startup world it's really nice to get recognised by others.

  • Pearson and UnreasonableProject Literacy Lab accelerator, US, July 2016
  • Elle Magazine UK Social Entrepreneur of the Year 2016
  • Finalist Global Mobile Awards 2015
  • 3rd Sector Care Awards- Technology Finalist- 2015
  •  The Great British Care Awards Finalist - London 2015
  • The Great British Care Awards Winner - West Midlands  2015
  • BT Infinity Connected Society Award 2014
  • UKBAA Female-led angel investment 2014
  • Big Issue Invest Tech4Good competition winner 2013
  • The Cabinet Office Social Incubator Fund Advisory Board Member
  • Wayra Week London Winner 2012
  • Finalist for Innovation Award in Technology4Good Awards 2012
  •  ClearlySo Social Business of the Year Runner Up 2011
  • UnLtd Big Venture Challenge Winner 2011 - top 25 social entrepreneur in UK

PRESS