Never tell me the odds

A man gets knocked down seven times and SHE gets up eight
— Zobi-Wan adapted chinese proverb :)

As an experienced tech entrepreneur I'm fully aware of the highs and very lows of this game. Nine tenths of the time you are getting your arse kicked but that one tenth when you make a big sale or enable someone to speak for the first time with your software - that's what gets you up in the morning. 

I've won over 10 awards nationally and internationally for my work growing my company and our speech and language product, MyChoicePad over the last 7 years.  The latest was Elle Magazine Social Entrepreneur of the Year 2016.

I've recently added the hats of VC and lecturer at Cass Business School. I'm enjoying meeting lots of entrepreneurs as I do this and it's giving me a good broad view of the ecosystem we have. 

I would like to share my experience by helping others grow with a focus on technology across health, education and social care. I'm also looking for public speaking and chairing opportunities at events. 

Zoe is Chief Juggler at Zobi-Wan. Read more about her work below or follow her on twitter @zoepeden


Zoe is a guest lecturer for the new Msc Entrepreneurship programme. She will be teaching the Customer Development module for 2016/17.

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Zoe has recently been appointed as Venture Partner for Ananda and will be helping them source new companies.

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