Never tell me the odds

A man gets knocked down seven times and SHE gets up eight
— Zobi-Wan adapted chinese proverb :)

As an experienced tech entrepreneur I'm fully aware of the highs and very lows of this game. Nine tenths of the time you are getting your arse kicked but that one tenth when you make a big sale or enable someone to speak for the first time with your software - that's what gets you up in the morning. 

I've won over 10 awards nationally and internationally for my work growing my company and our speech and language product, MyChoicePad over the last 7 years.  The latest was Elle Magazine Social Entrepreneur of the Year 2016.

My latest project (baby) is in digital speech and language therapy, called Iris Speaks.  Objective is to move the delivery of certain areas of speech and language therapy towards utilising machine learning to make interventions more effective and shorter...and cheaper to deliver =  social impact :) 

I've recently added the hats of VC for Ananda Ventures and lecturer at Cass Business School. I'm enjoying meeting lots of entrepreneurs as I do this and it's giving me a good broad view of the ecosystem we have. 

Zoe is Chief Juggler at Zobi-Wan. Read more about her work below or follow her on twitter @zoepeden


I want to reduce the cost of access to speech and language therapy services. Iris Speaks aims to transform the way interventions are delivered, measured and accessed.

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Zoe has recently been appointed as Venture Partner for Ananda and will be helping them source new companies.

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