Never tell me the odds
As an experienced tech entrepreneur and investor. I'm fully aware of the highs and very lows of this game. Nine tenths of the time you are getting your arse kicked but that one tenth when you make a big sale or enable someone to speak for the first time with your software - that's what gets you up in the morning.
I've won over 10 awards nationally and internationally for my work growing a speech and language product, MyChoicePad over the last 7 years. The last one was Elle Magazine Social Entrepreneur of the Year 2016.
My second product is in digital speech and language therapy, called Iris Speaks. I'm also a Venture Partner Ananda Ventures - Europe's largest early stage impact VC fund and a lecturer at Cass Business School.
Zobi-Wan is my alter ego. Read more about my work here or follow me on twitter @zoepeden